On deadline: managing media relations
(Book)
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Description
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Copies
Location | Call Number | Status |
---|---|---|
Ruby Sisson Library - LOCAL AUTHOR | LA 025 HOW, C | On Shelf |
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Format
Book
Physical Desc
xvi, 228 pages; illustrations; 23 cm.
Language
English
Notes
Description
With a clear and fast-moving style, the Sixth Edition maintains its status as the foremost book on media relations in the corporate, nonprofit and government sectors. The authors retained the best and enduring aspects of media relations in the previous edition while skillfully integrating all current trends, such as the increased reliance on technology, complex legal rulings and concerns about credibility that have had an impact on how professionals work with the media. On Deadline is a must-read for prospective and current media relations professionals dedicated to maximizing their organization's results.
As one reviewer remarked, On Deadline is "like having a professional mentor and media consultant on speed dial." It presents all the tools necessary to plan and implement a successful media relations program, from relationships with reporters, crisis management and global media relations to spokesperson training, ethical and legal issues, news conferences and special events. New case studies illustrate the multiple roles of media relations professional as planner, crisis manager, communicator, counselor and strategist in a world that encounters ubiquitous messages dispersed at the speed of light.
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Citations
APA Citation, 7th Edition (style guide)
Howard, C. (2021). On deadline: managing media relations (Sixth edition). Waveland Press;.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Howard, Carole, 1945-. 2021. On Deadline: Managing Media Relations. Waveland Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Howard, Carole, 1945-. On Deadline: Managing Media Relations Waveland Press, 2021.
MLA Citation, 9th Edition (style guide)Howard, Carole. On Deadline: Managing Media Relations Sixth edition, Waveland Press;, 2021.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
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